Paid Ads
Hydrow Vista Launch Reel
To support the launch of Hydrow Vista, I developed the concept and storyboard for this social-first product reel, collaborating with the marketing team and a motion graphics designer. The goal: introduce our most immersive rower yet with a bold, modern visual language that matches the product’s elevated experience.
The storyboard was designed to highlight Vista’s standout features while maintaining a fast, scroll-stopping rhythm optimized for Instagram. I focused on striking visual transitions, clear feature callouts, and a sleek tone that reinforced Hydrow’s premium brand identity.
This reel became a cornerstone of the Vista launch campaign, helping drive early engagement and awareness across owned and paid channels.
Hydrow Black Friday 2024 Social Spot
As part of our 2024 Black Friday campaign, I storyboarded and produced this fast-paced, high-impact social ad in partnership with a motion graphics designer. The goal was to create a scroll-stopping video optimized for Instagram, Facebook, and YouTube, driving urgency around the limited-time promotion while highlighting the premium design and immersive experience of the Hydrow rower.
The visual approach leaned into bold typography, sharp cuts, and rhythmic animation timed to music, keeping things high energy and direct. I led the concept development, scripting, and asset coordination, working closely with design to ensure the final execution stayed true to the brand while standing out in a crowded holiday retail space.
The ad was part of a broader paid social strategy and significantly outperformed benchmarks:
2.6x ROAS
23% CPC than the campaign average
Over 1M impressions in the first 10 days
Top-performing creative in the campaign based on engagement rate