From Hydrow to Tripadvisor, Wayfair, Staples, and Cogito
I shape brands through strategy, creative leadership, and design that drives results and connects with people.
Hydrow
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At Hydrow, I led creative strategy and design across brand, marketing, and content. Guiding campaigns from concept to launch, mentoring a growing team, and building a consistent, high-impact visual story across every channel.
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Marketing Strategy · Creative Direction · Integrated Marketing · Brand & Creative Leadership · User-Centered Design
Cogito
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At Cogito, I led a full brand transformation—refreshing the identity, redesigning the website, and unifying how the brand showed up across every channel. I also built an email strategy that tripled qualified leads and introduced clearer, faster creative processes across teams.
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Visual Identity · Design Systems · Campaign Development · Brand Strategy · Visual Design · Creative Direction
Tripadvisor
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I helped shape the global brand experience seen by millions of travelers, leading creative across campaigns, platforms, and markets.
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Brand Campaigns · Global Design Systems · Art Direction · Visual Storytelling · Team Mentorship · Brand Strategy
Wayfair
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I focused on digital campaigns, visual identity, and brand guidelines that brought together creative strategy, UX collaboration, and design execution to help AllModern and Wayfair grow with a consistent, elevated brand presence.
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Digital Campaigns · Visual Identity · Brand Guidelines · Creative Strategy · UX Collaboration · Design Execution
Staples
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I focused on integrated campaigns, print and digital design, and brand consistency. I oversaw creative production, project management, and cross-functional collaboration to deliver cohesive, high-quality work at scale.
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Integrated Campaigns · Print & Digital · Project Management · Brand Consistency · Creative Production · Cross-functional Collaboration
