Staples

While at Staples, I developed and pitched the concept for the national Back to School campaign, which was selected and rolled out across stores, catalogs, and online platforms. I designed campaign assets that spanned direct mail, landing pages, in-store signage, and email, all while maintaining alignment with brand guidelines and seasonal business goals. In addition to leading this high-impact initiative, I supported day-to-day marketing efforts for the Business Services division, producing high-volume creative for circulars, catalogs, and promotional emails in a fast-paced, collaborative environment.