Wayfair

At Wayfair, I created a wide range of digital assets, from promotional campaigns and homepage takeovers to seasonal landing pages, that balanced visual impact with strategic intent. Working in a fast-paced, high-volume environment, I collaborated cross-functionally with merchandising, marketing, and UX teams to ensure every piece of creative aligned with brand standards and drove measurable results. My work helped shape the evolving visual identity of the brand during a critical growth phase, sharpening my ability to deliver high-quality creative at scale without losing sight of storytelling or strategy.